Directory listings are also used as traffic building opportunities. How this works is that many directories are searchable for their visitors, so that users can look for information. In theory this is great – you can get lifetime traffic for just a nominal payment, but you should not expect a sudden deluge of traffic from just one directory listing.
Most directories, apart from the top twenty or so, are usually used for SEO link building and not pure searching. This means that while people may use GoGuides or Yahoo for regular searches, you should expect that the smaller directories are mainly for link-popularity, and plan your investment as such.
Many directories offer listings based on an alphabetical ordering, or a first-come, first-serve ordering. In both cases, your website has quite a big chance of being lost out in the noise.
Directory-search algorithms differ greatly. Some directories, like JoeAnt, base their search on keyword relevancy (which makes it more of an exercise of stuffing your directory listing with keywords rather than making a good website), while others take a more “editorial” approach by factoring in editor ratings. And still, many directories display sponsored listings first, reinforcing the adage that even on the Internet, it’s your advertising budget that talks, and not necessarily the quality of your website.
No related posts.